The HFSS Reality Check: Why Your Growth Strategy Isn’t Measuring Up One Year On

HFSS is almost a year in, how students can solve the January slump and your anonymous customer problem. We'll be covering it all...

October 15, 2026 9:00

WATCH ON DEMAND

Join our experts to dig into the F&B sector in 2026:

🥘 Mark Dawson, Legal Counsel, Pion: ask him anything and everything HFSS related!
🍕 Olivia Matthews, Marketing Manager, Franco Manca: gain expert insights into local marketing and community engagement.
🥘 Tom Kendall, Food & Drink Expert, Pion: steal his tips on targeting students to boost off-peak footfall.

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Why attend?

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Why attend?

We’ll discuss...‍
  • What’s been happening over the past 9+ months with F&B brands adapting to be HFSS-compliant. 
  • Winning tactics for the HFSS-Era and how brands are leaning into ownable cultural moments, CCG and community-led growth brand-led storytelling.
  • Solving sector-wide challenges such as cracking off-peak footfall, beating the January slump and resolving the ‘anonymous customer’ problem.

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For Brand designers, marketers or creators, this session is for everyone.

Influencers can enhance conversion rates by integrating your brand seamlessly into their content, creating a natural and compelling call to action. Their genuine enthusiasm and tailored messaging can persuade followers to take immediate action, whether it's making a purchase or signing up for a service.

Speakers

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The HFSS Reality Check: Why Your Growth Strategy Isn’t Measuring Up One Year On

WATCH ON DEMAND

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October 15, 2026 9:00
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