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Pion reports

Game-changing tactics to level up your marketing

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Customer acquisition and CRO

Entertainment Growth Starts With Students

19M+ US students are choosing their streaming subscriptions now. Get the data on how they discover, subscribe and stay loyal.
Carla Pelosoff
October 8, 2026
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Culture and trends

Youth Trends Report 2025

Culture moves fast. Gen Z moves faster. We help you keep up. The Youth Trends Report 2025 is your holy grail.
Alexandra Haider
May 16, 2025
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Youth marketing

Think like a Zalpha: Unlock the next generation of consumers

This report is your gateway to understanding and tapping into the heartbeat of Gen Zalpha, empowering your strategies for the future.
Alexandra Haider
March 11, 2025
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Youth marketing

Pion Predicts: Spring 2025

Predicting what's next for today's consumers, looking at key sectors and driven by insights.
Izzy Hall
March 6, 2025
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Youth marketing

Pion Predicts: Winter edition 2024/25

Discover Pion's predictions for the top Gen Z trends in food and drink, technology, fashion, beauty and social media this upcoming winter.
Victoria Owen
November 21, 2024
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Youth marketing

Trust & trends: the secret to winning Gen Z loyalty

Alexandra Haider
October 18, 2024
autumn gen z
Youth marketing

Pion Predicts: the fall edition

Alexandra Haider
September 19, 2024
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Culture and trends

Gen Z decoded: travel, IRL and the experience economy

Alexandra Haider
July 17, 2024
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Culture and trends

Gen Z & the AI debacle

Alexandra Haider
July 17, 2024
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Youth marketing

Buy now, worry later & the future of eCommerce for Gen Z

Alexandra Haider
July 17, 2024
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Youth marketing

Gen Z, activism and the cancel culture debate

Alexandra Haider
July 17, 2024
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Youth marketing

Gen Z & the nostalgia resurgence

Younger generations have an obsession with nostalgia. They can’t seem to get enough of it. This report takes a deep dive into why...
Alexandra Haider
July 17, 2024
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Youth marketing

Youth Trends Report 2023 UK

The UK Youth Trends Report 2023 looks into the cultural, digital and tech trends impacting the lives of 16-24s
Alexandra Haider
July 3, 2024