Pion's Breakfast Club:
January Spend

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🥐 Pion’s Breakfast Club is BACK - serving up a morning of unfiltered student insights, fresh perspectives and ideas to kick-start your Q1 strategy.

The festive buzz fades. Budgets tighten. Consumers hunker down for winter. And suddenly, January looks like a mountain to climb.

But what if it didn’t have to be?
We’re bringing e-commerce and retail brands together to uncover how students really think, shop and spend in Q1 and how you can turn the so-called January slump into an opportunity for growth.

Come curious. Leave with fresh perspectives and a few new ideas to take back to your team.