Pion blog

Get all the insights on how beauty brands like Dove can build Gen Z and Gen Alpha loyalty through radical transparency, no matter how good or bad. 

Learn how Samsung uses micro-influencers, organic content and student offers to win Gen Z, and rank #1 tech brand in the PION100 UK report.

KFC reveals it social marketing strategy and unique insights on how to become a top ranked brand amongst youth consumers in 2026.

A complete guide to military marketing in 2026, covering verified discounts, best practices, and how brands can drive loyalty and revenue with Beans iD.

Discover how brands like Greggs win Gen Z loyalty by redefining value and relevance to young consumers, with insights from the PION100 UK report.

Discover what Gen Z and next-gen consumers really value, and what youth marketers must do to compete with culture giants like Nike, Spotify and Netflix.

Discover why frozen yogurt is making a comeback with Gen Z, who crave healthy, Instagram-worthy treats, and learn how brands can leverage personalization.

Young people demand authenticity and experiences that meet them where they are. A generic discount is no longer enough to capture long-term loyalty.

Master Gen Z marketing with the PION100 Zero Hate Club. Unlock secrets to youth loyalty, customer acquisition, and Q1 strategy for global brands.

The January Loan Drop is a significant time for UK students. How can brand marketers leverage this opportunity to capture student spend?

Discover how affiliate marketers can connect with Gen Z through student verification, exclusive value, and omnichannel strategies this festive season.

Brands will already be looking to get ahead for a successful Black Friday and Cyber Monday spending period. Here's what you need to know.